Legendary. And so distinctive. Plants get pretty wide and rather tall, foliage is glossy and deep green and quite large for the size of the bloom. Color is so pure, no blue, no orange, and the petal substance is like cardboard. Some of the largest bloom panicles I have ever seen on a modern cluster flower have been on Europeana and they are so bountiful that they can result in one of the possible draw-backs to this variety: the canes will bend to the ground under the weight of the panicles. Staking is almost required. Crimson Bouquet is a more compact plant with similar color. Showbiz leans orange, is lighter in color, smaller in stature but also capable of those huge panicles. All 3 are excellent red bedding varieties but Europeana is the most distinctive in my opinion. It may need to be watched for mildew but its decently resistant to blackspot here in damp, hot summered Columbus, Ohio.