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Pheno Geno Roses

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  Owned by Peter Cox.   Listing last updated on 06 May 2021.
Maršala Tita 75, 23326 ,
Pheno Geno Roses has a long and beautiful story to tell. Its roots date back to a small Dutch family-owned nursery that has been cultivating garden roses since 1956. Founded as a rose research and breeding company in 2009 it focused mainly on new plant introductions and licencing of proprietary genetic material while developing recognizable and trustworthy brand. After years of cooperation with growers across Europe, PGR decided to expand its business. In 2018, after merging with Leja NS, it started wholesale of its varieties. This presented a new chapter and enabled PGR to produce and sell roses directly to distribution centres and retail companies. Today Pheno Geno Roses has breeding, research and production facilities in Serbia and the Netherlands, creating and growing first class roses for modern rose lovers.
General Manager is Biljana Božanić Tanjga who bred the early roses. The breeding team has been expanded now by Olivera Ilić and Mirjana Mirić, while Mirjana Vukosavljev is Head of the Research Department.
© 2021