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Heirloom Roses, Inc. (USA)
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Ahem. This nursery is back to the practice of introducing "new" roses that are actually old roses under newly invented (by them) marketing names. I called them out on this when they introduced "Moonlight in Paris" that is actually Garden and Home, a previously introduced variety in the US (by Ludwigs), and for which "Garden and Home" is also the official exhibition name for that rose. A few weeks ago, they showed the codename (DELanac) of "Moonlight in Paris" on their website, so one could see when this supposedly "new" rose was actually a re-introduction of the older rose under a new name, which in that case, it was. Their response to being called out on using new marketing names was to remove the codenames from their website listings for their so-called "new" roses. So they have now just taken to hiding the fact that their "new" roses are actually re-introductions of older roses under newly invented names. Beware!
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Dear Kathy Strong's Del Cerro Garden,
Thank your for your post, however, we do not take the liberty to rename roses for marketing or any other purposes.
The rose you referred to had it's name changed directly by the breeder. We have never grown Garden and Home, so this rose, Moonlight in Paris was new to us and introduced as such to our customers.
If you would like to discuss our new introduction process, please give us a call and our Sales and Marketing Manager will be happy to speak with you. You can reach us at 800-820-0465.
Thank you.
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That's different than what I had heard, and if I am wrong, I am sorry. But, for the record, what I understood was that you had obtained these roses from Ludwig's stock after Anja closed the Arizona company, and there this rose was known as "Garden and Home," and a few of my rose society pals that bought it from them grow it under that name, which is also how the ARS has it registered. I also looked at the current Ludwigs catalog for their South African company, and it is also sold there as "Garden and Home."
See, this quote from Ludwig's current catalog blurb on this rose:
Garden and Home DELanac(N)
One of few roses with informal growth habit & flower
shape of the old roses while possessing flower power
& vigour; clusters on upright growing stems - pickable.
Round buds open slowly to classical cup shape of old
roses; many petals & stamens; fruity, spicy fragrance;
deep green, slightly frilly leaves. Plant alone, in groups,
rows or mix with others.
From Ludwigs 2017/2018 catalog: see, http://www.ludwigsroses.co.za/wp-content/uploads/2017/09/2017-18_ludwigs_roses_catalogue.pdf
So, with all that, now I am really curious who took it upon themselves to rename this rose "Moonlight in Paris." Can you shed any light on that?
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Reply
#3 of 3 posted
23 AUG 21 by
 Ben H
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'Moonlight in Paris' and 'Garden and Home' are both valid names for DELanac, according to Combined Rose List 2019. 'Moonlight in Paris' is a Trademark of Delbard, meaning Heirloom Roses did not unilaterally rename it. I would think that recent re-namings of all kinds would take time to show up in paper and ink sources such as Dobson and Schnieder's Combined Rose List.
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