From 1926 series of Wills's cigarette cards (No 12)
FLAME OF FIRE.
A free flowering and charming decorative rose of vigorous bushy habit, producing well-formed flowers of a most attractive nature. Most suitable for table decoration and buttonhole, but should not be planted in an exposed position. Must be sparingly pruned towards the end of March, and will thrive in almost any soil. Introduced in 1916, and awarded the Gold Medal of the National Rose Society.