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White, near white or white blend Floribunda.
Registration name: Ivory Fashion

Bred by Eugene S. Boerner (United States, before 1957).
Introduced in United States by Jackson & Perkins Co. (Newark, NY) in 1958 as 'Ivory Fashion'.
Introduced by Unknown (Australia) in 1960 as 'Ivory Fashion'.

Floribunda.  

White, light yellow center.  Strong, tea fragrance.  30 to 35 petals.  Average diameter 3.75".  Large, full (26-40 petals) bloom form.  Blooms in flushes throughout the season.  Medium, pointed buds.  

Upright.  Large, leathery foliage.  5 to 7 leaflets.  

Height: 18" (45cm).  Width: 2' (60cm).

USDA zone 6b and warmer.  Spring Pruning: Remove old canes and dead or diseased wood and cut back canes that cross. In warmer climates, cut back the remaining canes by about one-third. In colder areas, you'll probably find you'll have to prune a little more than that.  

United States - Patent No: PP 1,688  on  11 Mar 1958   VIEW USPTO PATENT
Application No: 676,455  on  5 Aug 1957

Petalage in patent 30-35, in Modern Roses 15-18.