Good & Reese Co. / Champion City Greenhouses 1900
Santa Rosa. Another of Mr. Luther Burbank' Roses. We can see but little if any difference between it and his Rose Burbank. 10 cents each; 75 cents per dozen; $5.00 per hundred.

Proc. 14th convention, Society of American Florists and Ornamental Horticulturists (1898) p. 131
Plant Introductions in America in 1898.
Roses
Burbank, (Burpee) cherry crimson.
Santa Rosa, H. B. T. (Burbank) shell pink, a cross between a second generation Hermosa and a seedling of Bon Silene.

The National Nurseryman 6(2): 28 (March 1898)
Luther Burbank, Santa Rosa, Cal., has issued his 1898 supplement to “New Creations in Fruits and Flowers.” He has produced … a new rose, Santa Rosa;

The American Farmer Magazine 6(5): 406 (Nov 1899)
Burbank invented a rose which he named after the city of Santa Rosa, which blooms every day in the year without fail.
--Kansas City Star.