Book  (1949)  Page(s) 100.  
 
T. G. Stewart,  The Rose - An Appreciation. 
....foliage varies in colour from the lightest green, as in William Moore.

Book  (1947)  Page(s) 131.  
 
 William Moore (Garden & Show) A very large rose of good form and sweetly scented. Buds are high pointed and open to full blooms of perfect shape. Carmine pink shading deeper with age. Not easy to blend with other roses. Best for exhibition.  Fragrant. Habit 3. (HT)

Book  (1946)  
 
p63.  Doreen Marriott, Port Elizabeth, South Africa.
The roses I find satisfactory...hardy and able to stand up during the hot burning days with a minimum of water are:
William Moore: Has the most lovely colour. With waterings of soot water occasionally it is very beautiful. Its fault is rather scant foliage, I seldom pick a flower, so encouraging leaf growth.

p103. Mr. F. Platt, Bexley, NSW. 
Wm Moore becoming more popular. Has form and size, but colour gets very hard.

Website/Catalog  (1945)  Page(s) 23.  
 
'William Moore'. Very large, sweetly scented full blooms of perfect shape, with high pointed centre. The colour is an even toned carmine pink, shading deeper as the blooms age. but rather difficult to blend with other varieties.

Book  (1944)  Page(s) 98.  
 
Mr. Frank Penn, New Zealand
...with a magnificent William Moore, a Rose that always shows up well on exhibition tables.

Book  (1943)  Page(s) 261.  Includes photo(s).
 
A Glossary of Roses
William Moore (Hybrid Tea) is a very beautiful shapely rose with large double high centred rounded deep pink flowers with attractively reflexed petals, paling slightly with age. The flowers are borne upon long stems on vigorous, erect and branching plants, with a little light green foliage.
McGredy 1935. Deciduous, Vigorous Growth, Very Fragrant... Purpose: Bedding, Exhibition, Garden; Months of flowering: June-September. Hardy.

Book  (1942)  Page(s) 77.  
 
Frank Penn, NZ.  Auckland Roses
Of all the pinks Editor McFarland, Una Wallace and Wm. Moore are a trio which is surely unbeatable. All are rather hard pinks, though Wm. Moore has a wonderful glow if well grown, and is absolutely indispensable to exhibitors.

Book  (1939)  Includes photo(s).
 
p37.  b/w Photo.  

p39.  Frank Moore, Rose Echoes From the Homeland.
Now to close with a brief eulogy of "the best Rose in the world" and the man whose name it bears-" Uncle Bill," alias William Moore, of Ickenham, Middlesex, holds such a place among English amateurs as W.G. held in the world of cricket. It is difficult to persuade him to talk of his triumphs, but to my personal knowledge he has won over eight hundred first prizes since the war. All his laurels are the results of his own unaided labour, and some of them in open classes against our idle aristocracy, who think little of employing half a dozen gardeners and spending four figures annually on "their" Roses. When the late Sam McGredy asked Uncle Bill to choose a seedling to perpetuate his name, William Moore made no mistake - a better Rose never bloomed. In growth and habit, shape and size, fragrance, form and freedom, here is perfection. If you grumble at the colour, remember the pink is fadeless and never insipid. With reasonable culture I have never seen a bed which has failed to give an unending series of exhibition flowers from June to the frosts. I hope that you will all grow the Rose, and I should appreciate opinions.

p98.  S. R. Bird.  Notes from Auckland. 
At the Auckland Rose Show, William Moore secured highest honours. Several blooms of this variety were shown, and its exhibition value seems already well established.

p111.  Mr Frank Penn. Some of the Newer Sorts. 
At the Auckland Rose Show the champion Rose in the amateur section was a William Moore that was also adjudged champion of champions. This is an ideal show Rose when well grown, the shape being good, the colour bright and attractive, and—an important feature in its favour-it keeps wonderfully well and is generally better the day after picking.
This particular bloom at Auckland was a very fair specimen, though I have seen better this season. Rose lover friends of mine tell me that they never succeed in getting good blooms of William Moore, so probably it does not succeed so well in all parts, but my experience is that it is an excellent and dependable show Rose.

p115.  T. G. Stewart, Vic. New Roses That Have Proved Themselves
Wm. Moore.- Good exhibition type. A pity it is not a little stronger in growth; it would then be outstanding.

p120.  Mr. W. Summers, Blackwood, SA.
William Moore.- Good colour, size and shape; sweet scented. Not quite as vigorous as one would like.

Book  (1938)  Page(s) 130.  
 
From New Zealand.
William Moore (1936). Carmine pink, deeper as blooms age; slow to come out. Good exhibition.

Website/Catalog  (1938)  Page(s) 43.  
 
Bush Roses
William Moore (Hybrid Tea)... Soft, even-toned pink shading to a deeper pink as the blooms age. Very large, full, of perfect shape, with high pointed centre. The growth is vigorous, free and upright. A perfect exhibition Rose; good in all weathers. It produces an abundance of blooms of perfect formation. Recommended. Very highly perfumed. Introduced in 1935.